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"Enah" - An online retail portal for an Indian garment line
Aim: To implement an online retail and sales portal with backend database support which reflects the brand image and also which can be easily managed by our client
Project Brief:
Enah is an ethical fashion brand aspiring to connect the environment, culture and social life into one entity. It is a garment line started in India by a young entrepreneur, Ms. Neha. The target audience is the Indian youth who is fashionable and also socially responsible. We delivered a working website with basic online portal functionalities, with a user-friendly front-end as well as client-end.
The functioning portal can be accessed at Project Enah
Collaborators: Ben Mullins, Mukul Bisht, Shwetangi Savant, Suyog Deshpande
Guide: Dr. Charles Severance, SI, Umich
Nature of the Project: Class Project
Duration: 8 weeks
Methodology adopted:
- Brainstorming session with the client to understand the brand identity and concept, and also to prioritize the list of features for implementation. We created a prioritized (P) list of features with the plan to implement P1 and P2 features, and try to implement P3 features.
- White-boarding session to create a workflow and Information Architecture of the portal. This also helped us gain better clarity while creating the data model.
- We created visual design iterations to explore the theme of the brand. A working prototype was created using HTML, CSS.
- We created a framework on PHP, MySQL from scratch to support the site with backend database. This helped us gain a better understanding of creating a PHP framework and the value addition made by existing frameworks and content management systems.
- We also conducted user testing of Enah with 3 Indian females and identified that security was a major concern while shopping on online portals. We received positive feedback on the ease of use of the portal, but further improvements were suggested to depict the ‘ethically fashionable’ theme.
- Implemented functionalities of the portal includes – home page depicting the brand theme, browsing and filtering of products by categories, completed shopping flow with integrated email notification system, customer login/register for maintaining account details, client login for adding new items to the catalogue
Deliverables:
A functional website on a free hosting service. A project report and short presentation was also submitted. The deployed portal can be accessed here: Project Enah
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